Marico
 — 
2022

Lashe product launch campaign

In this campaign, we highlight the concept of “hungry hair” by showing how the hair is always drawn towards the “food" when hungry. By featuring the effects of feeding your hair with superfoods, we hope to demonstrate how these ingredients can invigorate your locks, leaving them looking vibrant and healthy.

Role

Idea Art direction Execution Supervision

Deliverables

TVC Key visual E-commerce banner